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    Welcome to the Mobile Experience Conference!  This conference explores emerging fields at the center of the experience age - where mobile and immersive technologies are shaping how the information around us can create unique and memorable experiences.

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    How are smartphones and personal assistants are impacting how we make decisions, how information and experiences are marketed to us, and how we design our work, learning, and lives? More than 80% of American adults have smartphones, and many look at them first thing in the morning and the last thing at night.

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    How can we extend reality with digital information?  Augmented Reality (AR), Virtual Reality (VR), and holograms are mixing the real world and digital worlds to create new, immersive environments that let us experience information in new and creative ways.

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    Virtual Reality (VR) is bringing immersive experiences to new levels, transporting users into scenarios and simulations in hyper-realistic ways.  As the most mature immersive technology, use of VR is rapidly expanding.  This panel will explore how VR can create immersive experiences in academic and research environments. 

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    Come check out all of this year's finalists from UCLA's Code for the Mission App Competition!

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    There is a lot of talk about big data, but at the other end of the spectrum is an equally exciting new frontier: little data.  Little data collected from wearable devices and sensors helps us understand ourselves and our everyday habits through trends and visualizations.

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    Data enriched mobile apps allow personalized experiences to be designed for individuals, students, patients, and researchers.  This means anticipating and delivering real-time, local information to users on the go, predicting behavior and needs to re-engineer interfaces and experiences.

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    UCSD has been working on a high-speed, in-memory analytic solution that simplifies student success analytics and reporting.

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    UCLA's 4th Annual Code for the Mission App Competition Award Winners will be announced and their apps will be featured.  Awards will be given for each of the three tracks in the contest: Education, Research, and Service tracks.

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    Join us for a reception in the CNSI lobby following announcement of the UCLA Code for the Mission Finalists awards.